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The Grocer 33 proves success of Asda EDLP strategy
2002-08-17T00:00:00
Wal-Mart said The Grocer had proved Asda's EDLP strategy was working as it announced its second quarter results. Jay Fitzsimmons, Wal-Mart senior vice-president for finance, cited Asda as having received The Grocer 33 award for the lowest priced...
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