Ty Nant Natural Mineral Water's distinctive cobalt blue glass bottle sets it apart from other mineral waters and is one reason why this premium brand has seen a dramatic 45% increase in sales in the last 12 months. Its crimson red version Ty Nant Too has also seen a substantial increase in demand. The company says this follows the strengthening of its UK distribution last year, resulting in the brand's relisting by Tesco this year. Major expansion, with increased capacity and warehousing facilities, are planned for this year along with a new product launch. With a name like No Comment, W&S Frew's new "yoof" market drink is designed to strike an immediate chord with its five to15-year-old target audience. It comes in three flavours, at rsp 39p for 300ml bottle, and to capture children's interest, the company plans to run interactive promotions based around kids comments on the drink. It will be pitched at independent cash & carries and the multiples, says W&S Frew. Sodastream plans to put the fizz back into the concentrate drink systems market this year with a £1.2m spend on new product launches, promotions, TV and magazine advertising and a PR campaign. Marketing director James Beech says 2001 will be a big year for the company. First off the starting block is Fizz On-Line, a new drinks maker at rsp £34.99 that replaces its Original Drinksmakerfor the grocery sector. It is accompanied by a new concentrates range of 17 flavours. To promote the launch in store, the company has created new merchandising units and point of sale material. The units include "bridges" with greater shelf capacity enabling retailers to stock more flavours in the concentrates range.To encourage trial it is introducing SodaStream Singles ­ a pack of three 42ml portions each producing one litre servings, at rsp 99p. A series of sales promotions is to be run this summer in core grocery outlets. In the two years since its buyout from Cott Corporation, Crystal Drinks has invested in a new high-speed dilutables line handling PET and glass bottles, extended its warehousing and upgraded its carbonate lines to handle a wide range of pack sizes and formats. It has now moved into organic carbonates with the launch earlier this year of the first mainstream PET packed traditional cloudy lemonade and cola. Sales director Peter Pound says: "Our research tells us that if the price is competitive and the taste and quality in line with normal purchases, then mid to upper mid market consumers will readily go organic." It has also introduced Old Georgia Cola, a premium cola made with real coca leaf and kola nut in 2 litre and 500ml widemouth PET bottles. "We believe it can sit alongside retail brands and the big two and encourage consumers to trade up," says Pound. Cosmopolitan magazine, is moving into soft drinks with the launch of three still spring waters laced with fruit extracts. Active has a splash of lemon; Restore is pepped up with grapefruit; and Calm is subtly flavoured with blueberry. Rsp is 99p for 500ml. They are available from Lifestyle Brands, and targeted at women seeking a healthy, active lifestyle. {{FOCUS SPECIALS }}