Spiced rum brand The Kraken has moved into ready-to-drink cocktails, launching a duo of 5% abv cans across grocery and convenience.
The Kraken Black Spiced & Cola and The Kraken Black Spiced & Ginger have launched on Ocado, in WH Smith stores and across convenience (rsp: £2.75/330ml). They will land in Tesco, Asda and Sainsbury’s nationwide from mid-September.
Black Spiced & Cola offered drinkers a “smooth and familiar pairing”, while Black Spiced & Ginger promised “an added layer of warmth and spice”, The Kraken said.
Both combinations were designed to complement the “distinctive character” of Kraken Black Spiced Rum, it added.
The NPD was designed to “make it easy for consumers to enjoy a ready-to-drink Kraken wherever the occasion takes them”, according to Kraken supplier Proximo Spirits UK.
It comes with sales of RTD cocktails booming. In the past year, sales of premixed alcoholic drinks have surged 9.3% to £772.9m on volumes up 13.5% [NIQ 52 w/e 18 April 2026].
Other big-name booze brands to launch new RTD extensions in recent years include Aperol, Smirnoff, El Jimador and Sierra Tequila.
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