The premium packaged spirits (PPS) category alternatively

2002-07-13T00:00:00

The category is made up primarily of two sectors; alco-carbonates and spirit mixers. The former has seen value share decline from 24.8% in 52 w/e May 28 2000 to 13.5% for the latest year. This is partly due to under-performing within total PPSs (it...