The Tofoo Co has announced its return to the frozen category with the launch of a three-strong range into Tesco.
The range was made up of products designed to meet rising demand for convenient, high-protein, plant-based options in the freezer aisle, the meat-free brand said.
The products include a Tempura Tofoo and Straight to Wok Tofoo in two variants.
The Tempura Tofoo (rsp: £3.75) was made up of “crispy, golden tofu bites” ideal for snacking or adding to meals, the brand said.
The two lines of Straight to Wok Tofoo (rsp: £3.75) are pre-marinated tofu pieces in Sweet Chilli and Soy & Ginger flavours.
“Our move back into frozen is a critical part of our brand growth,” said David Knibbs, founder and MD at The Tofoo Co. “We know shoppers are looking for plant-based options that are quick, tasty, and easy to use – and these new products tick all the boxes.”
The range wlil be supported with a multichannel campaign including digital, social and influencer activations aimed at broadening Tofoo’s appeal among flexitarian and tofu-curious shoppers.
The products launch on 8 September.
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