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THG Beauty outperformed expectations in Q4

THG has beaten its forecasts for annual growth after finishing 2025 with its best quarter of the year.

The ecommerce group recorded revenue growth of 7% to £527.4m in the three months to 31 December, building on a 6.3% rise in the previous quarter, which itself was the strongest quarter for four years at THG.

It put sales up 6.7% for the second half of the year, well ahead of the guidance range for growth of 3.9% to 5.9%.

The nutrition division posted sales growth of 9.2% in the half, broadly in line with guidance, while beauty beat forecasts to register an increase of 5.5%, driven by the Lookfantastic brand.

Nutrition logged its fourth consecutive quarter of sales growth in the final three months of the year, mostly driven by pricing and a strong performance for offline retail, activewear and creatine.

Full-year revenues registered the first year of growth since 2021 as a turnaround began to take shape at the group, with sales up 2.3% to £1.7bn.

After taking in to account the actions to simplify the business, including the demerger of the Ingenuity platform and disposal of Claremont Ingredients, the topline figure was down 2% year on year.

“We finished 2025 on a high with our best quarter of the year thanks to a strong November and December period,” CEO Matthew Moulding said.

“In THG Beauty, our strategy to focus on core categories and territories is delivering clear results, with Lookfantastic UK achieving exceptional growth. We continue to accelerate our digital leadership, prioritising high-margin prestige brands and enhancing personalisation by increased use of AI and virtual tools.

“THG Nutrition has delivered its fourth consecutive quarter of revenue growth, driven by the strength of the Myprotein brand and our successful offline global expansion strategy which has seen us exceed our distribution targets across retail and licencing.

“We enter the new year with strong trading momentum and a clear focus on continuing to deliver quality, value and newness for our customers.”