This has launched two ready-to-eat products: This Isn’t Pork Cocktail Sausages and This Isn’t Chicken Deli Pieces.
The pair will launch into supermarkets this month with both available in Ocado and Waitrose and the sausages stocked in Sainsbury’s.
This Isn’t Pork Cocktail Sausages (rsp: £2.95/140g) are made from pea and fava protein.
They are high in protein, low in saturated fat and high in fibre, and thanks to an enzyme technology utilised by This, the brand said it has a “great texture and bite even when cold”.
This Isn’t Chicken Deli Pieces (rsp: £3.30/120g) are designed to “offer cold-cut-style chicken chunks, without the chicken”.
The pieces are made from wheat, soya and pea protein with a Mediterranean-style marinade.
The brand said they also have high protein and low saturated fat as well as “the texture of real meat”.
“We’ve reinvented two classic formats, bursting with flavour, high in protein and clean label,” said Mark Cuddigan, CEO of This. “We’ve had our eye on the ready-to-eat category for a while now and that meant using the best technology available to deliver a cold-eating texture that’s actually great to eat.
“We’re here to make plant-based food that everyone wants to eat – whether you’re plant-based, flexi, or just hungry.”
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