Tims has expanded its kefir range with the launch of Greek Family Vanilla Kefir.
The SKU (rsp: £2.75/450g) has launched into Waitrose, with an Ocado listing to come.
The Vanilla variant built on the momentum of the Greek Family Kefir range from the brand and responded to increased consumer demand for “flavoured functional dairy that delivers both taste and health benefits”, it said.
The range is produced using a unique Greek-style kefir process and contains 12 live bacteria cultures. It is lactose-free.
Tims said the product had a “thick, creamy consistency more commonly associated with Greek yoghurt”.
It has also launched 150g single-serve formats of its Natural and Vanilla Greek Family Kefirs into Morrisons.
The brand said that the launches responded to growing demand for portion-controlled, on-the-go functional dairy.
By broadening the format choice, Tims aims to unlock new consumption occasions and support category growth through accessible pricing and promotional activity.
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