Tonic Health has raised almost £3m in a Series A round to supports its mission to “redefine wellness in the supermarket aisle”.
Launched in 2019 by founder Sunna van Kampen, the supplements brand’s range of high-dose vitamin drinks and immunity effervescent tablets are today sold by Tesco, Sainsbury’s, Asda, Morrisons, Boots and Ocado.
Van Kampen has also built a large social media presence for his videos highlighting the health properties of food and drink brands in supermarkets, gaining more than 50 million monthly views and 1.3 million followers in the process.
The £2.8m investment will be used to launch new products, expand the retail footprint and double down on Tonic’s content-first approach to consumer health.
“The UK’s nutritional health is in crisis,” said van Kampen. “Ultra-processed foods have flooded our diets, and while they may be cheap and convenient, they are severely lacking in the nutrients our bodies need to function.
“At Tonic, we are addressing this with clinically backed, high-dose nutrition that is clean, affordable and accessible for both kids and adults at 45p a day. Everyone deserves better health, not just those who can afford luxury supplements priced at £2 per serving.”
The fundraise follows a “transformative” 24 months for Tonic Health, experiencing three-fold year-on-year growth for two years running and a £7m revenue run rate, according to van Kampen.
The company is now gearing up towards three new product launches and a major retailer launch being announced this September.
Investment in the round came from a number of backers, including entrepreneur and former Saracens rugby club owner Nigel Wray and New Look founder Tom Singh.
Tonic Health’s formulations are free from sugar, artificial sweeteners and fillers.
In 2023, the business raised almost £1m to back a expansion into Walmart in the US, where it launched a range of no-added-sugar gummy vitamins for adults and kids.
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