Tony’s Chocolonely has added a 90g format for “solo sweet treat moments”, exclusive to Sainsbury’s.
Four “fan favourite” variants – Milk Chocolate, Milk Caramel Sea Salt, Dark Milk Pretzel Toffee and Dark Almond Sea Salt – have rolled into the retailer in the new format, each with an rsp of £2.25.
Sainsbury’s already stocks a range of Tony’s 180g sharing tablets at £4 (or £3 on Nectar Price), plus a 35g format for Milk Caramel Sea Salt (rsp: £1.10), which is a snack in the retailer’s lunchtime meal deal promotions.
The new format makes Tony’s’ more competitive with Cadbury, whose Dairy Milk 110g bar is £2.20 in Sainsbury’s (£1.75 on Nectar Price). Even so, Tony’s 90g bars are 25% more expensive by weight.
“We know our Choco Fans love the bold flavours and chunkiness of a Tony’s bar, but sometimes they’re looking for a portion that feels more personal,” said Nicola Matthews, head of marketing UK&I at Tony’s Chocolonely.
“This new format is our way of giving them a perfect pocket-sized Tony’s bar to elevate those everyday sweet treat moments.”
The chocolate challenger’s revenue topped €200m for the first time last year, although losses surged as the company weathered volatile cocoa prices.
Tony’s total revenue grew almost €50m for the year to 30 September, as sales in the US almost doubled to €50.8m.
But despite price hikes, its pre-tax losses rose to €5.5m, up from €3.3m the year before.
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