Unearthed has added a duo of ready-to-cook French sandwiches.
Croque Monsieur and Croque Fromage (rsp: £3/140g) are “oozing” with emmental and raclette cheese, topped bechamel sauce. The former also includes sliced French ham.
The sandwiches can be air-fried in eight minutes or oven baked in 10 minutes, making them “an ideal lunch or snack option”, according to Unearthed.
They were crafted in the Auvergne-Rhône-Alpes region of France – the home of the Croque Monsieur – and were a “market first” for the fixture, it claimed.
They have already hit Sainsbury’s chillers and will roll into Tesco on 6 October.
“Our research shows a clear gap in the market for premium, convenient sandwich products to be enjoyed at home, beyond those available in food-to-go,” said Unearthed head of marketing Carrie Hollis-Patel.
“French cuisine by association is a synonym for premium, so the Croque Monsieur and Croque Fromage’s traditional, authentic French ingredients and production methods are well placed to meet this demand,” Hollis-Patel added.
The launch will be supported by PoS material and a targeted social and influencer campaign.
Three Unearthed products – Salami & Red Pepper Frittata, Spanish Style Pickles and Frankfurters – have been shortlisted for The Grocer’s New Product & Packaging Awards 2025, taking place at Wembley Stadium next month.
Unearthed’s Chocolate Pastel de Natas were awarded ‘Champion’ of the frozen sweet category at last year’s awards ceremony.
You can now secure your tickets to the New Product & Packaging Awards 2025!
Join us on 7 November at Wembley Stadium to celebrate the latest and greatest product and packaging innovations.
See this year’s finalists and book your seat here.
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