Unitas has launched its first own-label confectionery range with six new products.
The Local Living confectionery range spans Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix, available in 130g sharing bags price-marked at £1.
Each SKU delivers more than 30% margin for retailers, with the PMP format also aiming to communicate an accessible price point.
Unitas said the confectionery launch would help to tap a significant sales opportunity for symbol and independent retailers, with PMPs accounting for 47% of total confectionery sales and sweet sharing bags also generating £8.5m in annual sales across the channel.
To support the launch, Unitas has launched a ‘Our £1 just got sweeter’ campaign, designed to “bring the new range to life in-store and firmly place its accessible price point front of mind for shoppers”, the buying group said.
The confectionery launch is the latest addition to the growing Local Living offer, following the recent introduction of a new home baking line. Unitas said the expansion of its own label range reflected its focus on developing the offer across key everyday categories to provide independent retailers with “greater choice while delivering value for their customers”.
“Confectionery is a key impulse category for independent retailers, so we wanted to create a range that makes it easy for retailers to offer shoppers plenty of choice at an affordable price,” said Unitas own brand marketing manager Milan Pinnock.
“With six varieties, a clear £1 price point and more than 30% POR, the new confectionery line supports retailers with a straightforward proposition that delivers value for both their customers and their business.”
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