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Unitas targets scale, data and unison in wholesale overhaul
By Alice Leader2026-10-08T10:07:00
Incoming CEO David Cooke told The Grocer that negotiating terms was no longer enough to keep the buying group ‘healthy and relevant’ for the next 10 years
Unitas is aiming to capitalise on its scale, leverage data, and unify promotional execution with members as it transitions from a traditional buying group to the “largest wholesale alliance”.
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