Cares Laboratory has appointed Claire White as its first technical manager, as the owner of the Vamoosh homecare brand continues to scale its technical and innovation capabilities.
White brings 18 years’ experience across the cleaning and chemical industries, most recently at Selden Research, maker of cleaning chemicals. Her expertise spans formulation development, applied chemistry, innovation management and regulatory compliance. A chartered chemist and registered scientist, White’s early career experience was in the pharmaceutical sector.
She had “demonstrated a strong commitment to developing scientific talent within the industry”, said Cares Laboratory. She previously worked as a STEM ambassador and created educational digital content aimed at encouraging young people to pursue careers in science.
In new her role, White will support Cares’ innovation strategy, overseeing product development, maintaining technical and regulatory excellence, and strengthening the company’s ability to bring differentiated solutions to market.
“Cares Laboratory has built a strong reputation for innovation within household laundry and cleaning,” White said. “I’m delighted to be joining the business at this stage of its growth and look forward to applying my technical expertise and industry experience to support the development of new products and the continued success of the Vamoosh brand.”
David Toms, Cares Laboratory co-founder, added: “I am delighted that Claire has agreed to join Cares Laboratory. I am confident that she will drive our innovation within household laundry and cleaning products to new heights, solving previously unsolved everyday cleaning problems for consumers and increasing category value for our retail customers.”
The appointment comes as Cares Laboratory is focused on expanding its product pipeline, accelerating innovation, and delivering increased category value for retail partners.
Since launching its first innovation, Vamoosh Pet Hair Dissolver, in 2017, Cares Laboratory has established a strong presence within the UK household cleaning market. Vamoosh is in more than 5,000 UK retail outlets, including B&M, The Range, Pets at Home and Asda.
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