Vinoceros has secured supermarket listings for a tranche of new lines launched at the fair.
A new Tempus Two Pewter series, with handmade pewter labels, priced at £9.99 a bottle, will launch in the multiples in August or September.
The"fun" Crocodile Rock brand aimed at the youth market launches in six weeks' time, rsp: £4.49.
little bottles
Blossom Hill is hoping to add 25cl bottles to its off-trade portfolio later this year. The brand intends to roll out the bottles in September, but in the meantime said it was concentrating on larger pack formats with two more wines going into bag-in-box.
A Chardonnay/Colombard and Cabernet/Shiraz were on display in their new formats at the fair.
tastes like a kiss
Hall & Bramley is targeting buyers with a vodka and strawberry drink. Xuxu comes in three sizes from a 0.5 litre bottle upwards and has already been launched on the German market. The 10% abv spirit can be drunk as a single shot and claims to taste "just like your first kiss".
French new world
Oddbins' French owner Castel has revealed the range of wines it hopes will win it listings in major UK multiples. Plans for the Castel brand were first reported in The Grocer in March and have now evolved into a range of seven French wines, but with a New World approach to promotion and packaging.
organic eden
Bottle Green has launched a new range of organic wines sourced from around the world. The Eden Collection includes eight wines from four countries.
{{MARKETING }}
A new Tempus Two Pewter series, with handmade pewter labels, priced at £9.99 a bottle, will launch in the multiples in August or September.
The"fun" Crocodile Rock brand aimed at the youth market launches in six weeks' time, rsp: £4.49.
little bottles
Blossom Hill is hoping to add 25cl bottles to its off-trade portfolio later this year. The brand intends to roll out the bottles in September, but in the meantime said it was concentrating on larger pack formats with two more wines going into bag-in-box.
A Chardonnay/Colombard and Cabernet/Shiraz were on display in their new formats at the fair.
tastes like a kiss
Hall & Bramley is targeting buyers with a vodka and strawberry drink. Xuxu comes in three sizes from a 0.5 litre bottle upwards and has already been launched on the German market. The 10% abv spirit can be drunk as a single shot and claims to taste "just like your first kiss".
French new world
Oddbins' French owner Castel has revealed the range of wines it hopes will win it listings in major UK multiples. Plans for the Castel brand were first reported in The Grocer in March and have now evolved into a range of seven French wines, but with a New World approach to promotion and packaging.
organic eden
Bottle Green has launched a new range of organic wines sourced from around the world. The Eden Collection includes eight wines from four countries.
{{MARKETING }}
No comments yet