Petty, Wood is adding a field sales force to its wholesale division ready for a blitz on the wholesale and impulse sectors.
The Andover based brands supplier wants to improve penetration in cash and carries and independent forecourts as well as its existing wholesale channels.
Tony Noble, chief executive, said: "Many of our more mainstream brands require deeper penetration of these channels to achieve their brand objectives. This initiative will also ensure we move to maximise distribution and sales of other key brands and products with greater potential in these channels."
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