Scandinavian Tobacco Group UK has added a new mint range into its XQS nicotine pouch offer.
It has added four new lines: The Spearmint, The Peppermint and The Menthol in two different strengths. Each will have an rsp of £5.50.
The Spearmint contains 6mg of nicotine and The Peppermint 10mg. The Menthol comes in strengths of either 11mg or 17mg.
The launch is being supported by a new campaign called ‘Get Minted’ in which customers and retailers can win cash prizes and rewards.
“It’s mint flavours which are really driving the pouch category at the moment,” said STG UK head of marketing Prianka Jhingan.
“We’re confident this new range will be a very welcome addition, as it offers superior taste, clear navigation and affordability and will bring some fresh minty energy into the category.
“We also encourage both retailers and consumers to enjoy ‘Getting Minted’ this summer and make the most of all the prizes on offer.”
STG UK first launched the XQS pouch range in April 2024 with four SKUs. It also added five further flavours in early 2025.
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