Devon-based start-up Yozuna is introducing a jam based on the African baobab fruit, the latest so-called 'super-fruit'.

African Baobab Fruit Extra Jam, available now from Selfridges and Whole Foods Market, is made to a traditional Zambian recipe. It comes in a 227g kilner with a clasp-sealed lid (rsp: £7.50) or a standard glass jar (rsp: £3.99). The taste is said to be reminiscent of apricots, passion fruit and lemon curd.

Baobab fruit contain up to six times the vitamin C of oranges and twice as much calcium as milk.

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