All articles by Nicolette Allen – Page 2
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News
Beefeater launches super-premium gin in off-trade channel
Pernod Ricard is taking on luxury gin brands Hendrick's and Tanqueray with the off-trade launch of Beefeater 24, a super-premium gin.The new gin, which was launched into the on-trade in October 2008, will sit alongside its standard...
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NewsWKD to shake up cider market with Core launch
WKD is breaking into the cider market in the brand’s first move into non-spirit products since 1996.
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Tastings and taste itself are the key for offies and indies
Wine volumes are falling and independents are bearing the brunt. It's time to bring out the David and Goliath tactics, reports Nicolette Allen
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Tyrells goes super-size to win credit crunch consumers
Crisp brand Tyrrells is launching two of its variants in a 300g bag for the first time, in a bid to tap the consumer trend for eat-at-home indulgence purchases.
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Tesco rations bottled water sales in NI
Tesco has seen an upsurge in its bottled water sales in Northern Ireland, following a warning that households in parts of the country could be exposed to contaminated water.
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NewsWine volumes fall as doctors call for minimum pricing
While the Government faces fresh calls from health campaigners for minimum alcohol prices, Nielsen data seen by The Grocer this week shows off-trade wine sales are already falling. According to figures for the 12 months to 21 March 2009,...
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NewsCafédirect revamps portfolio to flag up links with growers
Cafédirect is revamping the design of its entire hot drinks portfolio to reinforce its relationship with Fairtrade producers - and strengthen its brand equity with a more prominent logo. Images of the hand tools used by Cafédirect's grower...
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NewsGü unveils Naughties ambient cake range
Gü is taking on own-label offerings from M&S and Waitrose with Naughties – a range of bite-size cake tubs that marks its first foray into ambient cakes.
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NewsWarm March boosts sales of big-brand ice creams by 5%
A combination of sunny weather and the gloomy economy gave ice cream sales an unexpected lift last month.
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Holberry quits Magners hot-seat amid career worries
Magners GB managing director John Holberry has quit after just a year with the company – blaming a lack of career opportunities following the installation of a new management team.
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Halewood spices up Lamb's Rum to woo younger consumers
Rum brand Lamb’s is being spiced up in a bid to attract younger drinkers – in the brand’s biggest piece of NPD in 150 years. Lamb’s Spiced Rum, which is infused with natural spices including cinnamon, lime and vanilla, is set to hit...
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Bottled cocktail launches tap into staying-in trend
Diageo and West Eleven are looking to shake up the RTD category – and tap into the trend for entertaining at home – with bottled cocktails. A bottled Margarita is being rolled out under Diageo’s Jose Cuervo tequila brand, while West Eleven...
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Schwartz adverts to push health benefits of herbs and spices
Schwartz is combining the launch of a new range of recipe mixes with an advertising campaign highlighting the antioxidant effects of herbs and spices. The 14-strong Flavourfuls range, which includes Cajun chicken and moussaka variants, is...
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Investing in innovation
There was plenty of sizzling talent on show at The Grocer's Branded Excellence awards. Nicolette Allen reports
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News
Café Crème launches Express miniature cigar
Henri Wintermans is to launch a new miniature cigar in the UK for consumers that want value for money and wish to smoke cigars in a shorter period of time.
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NewsBacardi Breezer ditches 'full fat' for 100 Calories
Bacardi is replacing its two Bacardi Breezer ranges with a single lower calorie offer that it hopes will win over women who usually steer clear of RTDs.
The first variants of Bacardi Breezer 100 Calories, which is 65 calories lighter than a…
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