Nisa is investing £2m into cutting wholesale prices for retailers.
The group said the investment would be across both branded products and its Co-op own-label range.
The own-label price cuts include chicken fillets, baked beans and flour. Nisa said highlighted branded lines such as Lucozade, Kit Kat and Cathedral City cheese would also see cuts.
“We are always looking for ways to ensure our partners can adapt and grow in a fast-evolving market,” said Nisa CEO Ken Towle.
“This significant investment in price will ensure our partners stay competitive across a basket of goods, helping to drive sales and margin in key categories.
“We continually work hard to secure the best terms we can for our partners with the might of Co-op’s buying power behind us, and this significant investment is just one of a number of ways we are helping partners grow their businesses in 2021.”
Nisa Retail trading director Ayaz Alam said: “Alongside our investment in price reductions, significant promotional activity and new product development planned for this year will enable our partners to stay competitive and adapt to changing consumer trends as we slowly emerge from lockdown.”
Nisa is also investing £7.5m in its logistics and delivery network. This includes new temperature-controlled vehicles as part of its ‘fleet refresh’ programme, and improvements to chillers and freezers in its depot sites to cater to the growing partner demand for fresh.
The second half of the year will also see the introduction of a new electronic proof delivery system that will enable a simpler paperless sign-off process on delivery.
Nisa has also promised to publish key performance information relating to distribution in order to increase transparency.
“Today’s investment to improve the efficiency, reliability and ease-of-use of our service will ensure Nisa is able to maintain its market-leading levels of availability and improve the distribution service for our partners,” said Nisa COO John McNeill.
“We want to ensure we are the wholesale delivery partner of choice for independent retailers and the significant investment shows we are serious about this.
“It is important our partners have all the tools in place to grow their businesses, and that process starts with distribution.”