Nisa has won a contract to supply Butlin’s and Haven holiday park stores.
The two-year deal will see Nisa supply stores in three of Bourne Leisure’s Butlin’s sites and 36 Haven sites from January with the potential for future growth. Nisa said its retail store and development teams were working with Bourne Leisure on new store format designs, category management and merchandising to create a new store brand to roll out across the group’s holiday parks.
The new stores will offer a full range of ambient, chilled and frozen lines alongside Nisa own-label Heritage products.
“We’re really excited to be working with Nisa. They have a fantastic range of products available, which will help us develop and deliver the very best experience and offer for our guests,” said Butlin’s head of retail Belinda Reed.
Nisa sales director Steve Leach added: “We’re absolutely delighted to welcome Bourne Leisure and its Butlin’s and Haven holiday park estates to the Nisa membership.”
“We’ve had the pleasure of working closely with Bourne over the past few months on what we believe will be a fantastic new store format for their business. The partnership with Bourne Leisure highlights Nisa’s unique ability to serve a broad church of retail operations, which we believe sets us apart as the partner of choice for independent retailers and wholesalers across the UK.”