Nivea has extended it bath care range with the launch of a set of aromatherapy shower gels.
The Bath Care Aroma shower gel range is available in translucent bottles with vibrant coloured gels designed to stand-out on shelf and look attractive in a bathroom.
The 200ml shower gels (rsp: £2.49) come in four elements - Earth (with essential oils vetiver and sandalwood), Air (cypress and lemongrass oil), Fire (patchouli and rosewood oil) and Water (ocean minerals).
Nivea Bath Care brand manager Sarah Taylor said: “Aromatherapy is a key trend in the market. So for Nivea, it is a natural extension into the wellbeing concept from a skincaring brand.”
The launch will be supported by public relations and sampling as Nivea concentrates it media efforts on its dimply-thigh banishing Stimulating Massage Shower cream, which was launched in April.
The Bath Care Aroma shower gel range is available in translucent bottles with vibrant coloured gels designed to stand-out on shelf and look attractive in a bathroom.
The 200ml shower gels (rsp: £2.49) come in four elements - Earth (with essential oils vetiver and sandalwood), Air (cypress and lemongrass oil), Fire (patchouli and rosewood oil) and Water (ocean minerals).
Nivea Bath Care brand manager Sarah Taylor said: “Aromatherapy is a key trend in the market. So for Nivea, it is a natural extension into the wellbeing concept from a skincaring brand.”
The launch will be supported by public relations and sampling as Nivea concentrates it media efforts on its dimply-thigh banishing Stimulating Massage Shower cream, which was launched in April.
No comments yet