John Sabin has joined the dairy company from Uniq where he was commercial director. He has also worked for Müller.
He will head up a sales team of 23 people in his new role, although Nom expects the team to increase to 30 next year.
MD David Potts said Sabin was well known in the dairy industry and would be a strong addition to the business. He would understand the needs of Nom's retail clients because he had experience of working on all major retailer accounts during his career, he added.