All David Potts articles
David Potts is CEO of Asda, having been appointed in November 2026. He previously served as the CEO of Morrisons from 2015 to 2023, as well as heading up Tesco Ireland and Tesco Asia. Potts started his grocery career at age 16 on the shop floor as a Tesco store assistant, ultimately spending 39 years with the retailer.
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NewsNew Asda chief Potts makes ‘mystery shopper’ trips to stores
Potts revealed to staff he had carried out a secret shopper tour to see for himself the scale of what needs to be done
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Analysis & FeaturesWhat does David Potts need to do to turn Asda around?
Can former Morrisons and Tesco veteran work his magic at Asda?
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Comment & OpinionCan ‘fantastic operator’ David Potts pull off Asda’s turnaround?
The return of the former Tesco and Morrisons boss to the grocery fold will be one of the most fascinating aspects to the evolving supermarket power battle
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NewsAsda stuns grocery by hiring ex-Morrisons boss as new CEO
Potts, also a former Tesco veteran, was credited with a successful turnaround as boss of Morrisons from 2015 to 2023
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NewsFormer Morrisons boss David Potts is ‘leading candidate’ to be new B&M CEO
David Potts is said to have been in talks with B&M for weeks
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NewsMedia Bites 17 March: recession fears, Sainsbury’s boss on WFH, Reeves to cut red tape
Thinktank The Resolution Foundation warns Chancellor Rachel Reeves is to ’break her own fiscal rules’
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NewsMorrisons axes hundreds of staff in major cost-cutting exercise
Staff impacted by the changes are understood to have been involved in roles including customer experience, employee engagement, recruitment and payroll
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NewsPoundstretcher goes shopping at Morrisons for new leadership appointments
New Poundstretcher group operations director Miles Foster has spent 35 years at Morrisons
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Analysis & FeaturesWhere is Morrisons going right, as Asda is going wrong?
Morrisons’ CEO Rami Baitiéh has staged improvements on price and availability, while Asda is facing falling sales and staff walkouts
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Analysis & FeaturesHow much are the top supermarket bosses paid?
From the lowest to the highest, here are the salaries of the UK’s leading supermarket bosses
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Comment & OpinionMorrisons is the elephant in the room of the M&A scene
Unconfirmed reports this week that Morrisons is exploring the sale of Rathbones are potentially embarrassing to Morrisons and to CEO Rami Baitiéh if true
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NewsDarren Blackhurst returns to Morrisons in Rami Baitiéh shake-up
Blackhurst will be covering for Rachel Eyre, who is going on maternity leave in the spring
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Analysis & FeaturesWill Asda’s discounter price matching scheme pay off?
Asda is the first supermarket to match both Aldi and Lidl
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Analysis & FeaturesWhat must new CEO Rami Baitiéh do to turn Morrisons around?
Everyone knows first impressions count, and it would seem new Morrisons CEO Rami Baitiéh is going all out to ensure he makes a good one
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NewsMorrisons slashes cost of 58 Christmas favourites
The supermarket is investing more than £4m to cut the price of the products by an average of almost 20%
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Analysis & FeaturesWho holds the power at Britain’s biggest supermarkets?
From established giants to emerging disruptors, billionaires to loyal ladder climbers. Journey through the boardrooms of the country’s leading supermarkets
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NewsJason Tarry quits to be replaced by Matthew Barnes as Tesco UK CEO
Tarry has worked for Tesco for more than 33 years, including six as UK CEO
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Analysis & FeaturesWho will replace Sharon White as chairman of John Lewis Partnership?
With JLP chairman Sharon White stepping down after only five years in 2025, attention turns to the process of finding a suitable replacement
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Comment & OpinionMinette Batters transformed the NFU into a fearsome fighting force
When Batters raises an eyebrow in the direction of Defra, senior officials move fast to assess and mitigate the damage, says Ian Wright, co-chair of the Food & Drink Export Council