HT Drinks-owned Drink Supermarket has teamed up with Debenhams to sell a range of wines and spirits online.
Drink Supermarket, launched as a consumer-facing online shop for the wholesaler, will now supply the department store with over 40 alcohol SKUs including Champagnes, gins and cocktail sets.
The range, which will alternate seasonally, is part of a new alcohol gifting service offered by Debenhams.com.
“We are delighted to be working with one of the UK’s most well-known and respected retailers,” said Drink Supermarket MD Ravi Kotecha.
“We look forward to growing a long-term partnership with them. We’ve already had a lot of success working with other retailers online as they trust us to look after their customers.”
Debenhams buying manager Sarah Theobald added, “Debenhams is excited about the partnership with Drink Supermarket and we are sure our customers will enjoy the new range of wine and spirit gifts available via Debenhams.com.”