Gousto x Bluey_Hero 3

Source: Gousto

Recipe box brand Gousto has launched a range based on popular animated children’s series Bluey, which aims to “connect parents and kids at dinnertime”.

The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia – and features original artwork on the recipe cards for the featured meals.

The Bluey’s Family Dinner range – which launches on Tuesday – is “inspired by the stories and adventures” from the show and includes dishes “from Bluey’s favourite melty, tomatoey ‘pizza girls’ margherita to Bingo and Bandit’s epic, aromatic king prawn curry”.

Gousto x Bluey_Trio

Source: Gousto

The release of the range was prompted by a survey by Gousto which found fewer than half (48%) of British parents of three to 10-year-olds make the time to sit down as a family to enjoy a meal together every day.

The range has been designed to include ingredients that are popular with “pint-sized picky eaters” such as pasta, chicken, cheese, rice, fish fingers and cucumbers, so mealtimes “will become even easier” for the 25% of parents surveyed who cook different dinners for their children.

Recipes from the range include Cheesy Magic Asparagus with Creamy Tomatoey Orzo; Bluey’s Fish Goujons with Mixed Fries and Curry Ketchup; Bingo-style BBQ Chicken Burger with Fries and Zingy Cucumber; and Mild King Prawn Curry Quest with Sultana Rice and Herby Almonds.

The children’s show – which airs on Disney+ and CBeebies – has seen several collaborations across the fmcg sector, including a cupcake making kit produced with Fiddes Payne, a themed celebration cake manufactured by Finsbury Food Group, and a dental set made with H&A.