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Source: Zapp

Johnson & Johnson has struck a supply deal with rapid grocer Zapp to offer its customers a range of over-the-counter and baby essentials.

While several of the consumer health giant’s brands were already available on the quick-commerce app, the deal involves an “increased selection” of Johnson & Johnson SKUs, with availability from all of Zapp’s dark stores across central London.

The brands now on the app include Benadryl, Benylin, Calpol, Imodium, Nicorette, Aveeno Baby, Johnson’s Baby, Sudafed, OGX, Listerine and Neutrogena.

“We live in a world where our increasingly digital-savvy consumers expect a highly personalised experience, tailored to their specific needs, at critical points in time,” said Charmaine England, area managing director, Northern Europe at J&J.

“By partnering with Zapp, we can be there for consumers when convenience is their biggest priority, from supporting parents and carers with Calpol, or tackling the symptoms of coughs and colds with Sudafed and Benylin,” she added.

According to Kantar research, speed of delivery was the main reason for consumers to not shop online for cough and cold treatments.

“Rapid delivery removes that hurdle by ensuring products can be delivered to the door within minutes, which is useful for over-the-counter products, when consumers may feel unwell and not like travelling to a shop,” Zapp said.

J&J said rapid grocery was one of several ways the company was “broadening its omnichannel approach, ensuring that whether shopping in-store or online, consumers have access to the brands they know and trust”.

Zapp has several dark stores across the capital. On all purchases there is a standard delivery fee of £1.99 per order, but for orders over £30 the delivery fee is waived.

“The needs of our customers are the key drivers of our offering and hence we stock thousands of products to give customers the best possible selection for when they ‘need something now’,” said Alex Hough, VP of procurement & partnerships at Zapp.

“We are excited to be partnering with Johnson & Johnson so our customers can order their favourite over-the-counter essentials for delivery in minutes, 24/7.”

The new partnership builds on Zapp’s work in the health space, the company said. The service was the first to stock STI and UTI testing kits, in addition to launching a dedicated ultra-fast delivery Period Store earlier this year.

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