mySupermarket website homepage

Shoppers using comparison website mySupermarket.co.uk will now be able to compare products and prices at Poundworld Plus, the online site of discount retailer Poundworld.

The site will list the prices of almost 2,000 products at Poundworld Plus, allowing mySupermarket shoppers to check and compare prices at a total of 13 retailers including the main supermarkets, Aldi, Iceland and Poundland.

Customers will not be able to complete a purchase of a Poundworld Plus basket through the site but can shop via its own website.

The addition of Poundworld Plus follows the launch of SHOPS by mySupermarket in June. The new buying platform showcases the “high-quality” wares of 100 UK local and independent retailers such as butchers, bakers, and greengrocers.

“Adding retailers like Poundworld Plus and launching the new SHOPS service means mySupermarket is quickly becoming the one-stop-shop for all shopper needs, whether it be premium artisan products or the convenience of saving weekly on your grocery essentials,” said Gilad Simhony, CEO of mySupermarket.