Opportunism is alive and well in food and drink. Already this week we have helped to launch a range of Dale Farm baked hedgehog ready meals (using the slogan “feed your inner traveller”).
And now all the multiples are rushing out Failed Economy ranges: shelves and shelves of very cheap Greek and Italian food (with the odd loaf of soda bread thrown in). I particularly liked the look of one of the new tertiary brands and plan to serve Berlusconi’s Bunga Bunga Bolognese at my next toga party.
Not that we are in party mood at P&F. As expected by everyone except Karoline (with a K) we are once again absent from the GMAAPRA shortlist, revealed this week. So foul is K’s mood that even her favourite thing (a client paying us twice by mistake) failed to raise her spirits.
It rather cast a shadow over the launch of our new pro-British pork campaign. We unveiled a giant poster of a multiple pork buyer holding a bolt gun to a pig farmer’s head with the caption “Retailers are killing our pig industry. Pay more for British Pork”. As the sheet slipped to the ground you could distinctly hear Karoline say “Sod that. It’s not as good as Danish anyway.”
This sort of faux pas is not unknown in PR circles, where most brands are held in contempt by the agencies that work for and profess to love them. We usually try to laugh off the odd indiscretion as something to do with women’s issues. I have no idea how that works, but it quickly shuts up male brand managers.
Meanwhile, I’m surprised to see Richard Desmond launching The Health Lottery. Surely it is his arch rivals at the Daily Mail who are keenest on promoting randomness in the context of the nation’s wellbeing. I will smear my breasts with beetroot (Tuesday, beats cancer) in tribute.