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Molson Coors has revealed its first push for female-friendly beer Animée, which was launched in July. The posters part of a £2m marketing investment will initially be placed close to shops selling the beer. Further support will include PoS…
Christmas sales of Tesco's Finest range rocketed 10% to a three-year high helped by new printing technology that created twinkling PoS displays.
PoS expert Augustus Martin produced more than 500,000 individual PoS elements to...
Diageo plans to explode the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A 1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...
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