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Giovanni Rana is releasing a haggle of Italian mammas on to the streets to encourage trial of fresh pasta. From next week, a promotional team dressed as traditional Italian mammas will visit Liverpool, London, Birmingham and Wolverhampton...
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts. The pouches, which hit shelves next month,...
Northern Foods is the front-runner in the race to buy fresh pasta and sauces manufacturer Pasta Reale, The Grocer has learnt. Executives from Northern Foods have twice visited Pasta Reale in Crawley, West Sussex, in the past week to tour...
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