Patrick Garland has joined pasties giant Ginsters as sales director, after 17 years at Coca Cola Enterprises.
Garland held various senior roles at CCE, most recently filling the position of associate director for out of home. He was responsible for leading sales teams and working with a variety of customers and channels.
“I am delighted that Patrick is joining the Ginsters team at this exciting time for the brand,” said managing director Kieran Hemsworth. “It is a reflection of Ginsters’ ambitious growth plans that we have attracted someone of Patrick’s experience and calibre to the company.”
The appointment comes as the pasties brand faces a 1.7% drop in value sales to £117.1m, with volumes down 2.1% [Nielsen 52 w/e 2 January 2016].