Fiona Wallin

Fiona Wallin

Former Not On The High Street head of marketing communications Fiona Wallin has joined bespoke dogfood business

She joins the business as head of marketing after three years at the online shopping portal where she held several marketing oriented roles.

Tails launched two years ago, delivering tailor-made food blended to individual dogs’ nutritional and dietary needs.

Wallin joins a 40-strong team there led by co-founder James Davidson and backed by the founders of Innocent Drinks, LoveFilm and Graze.

She will be responsible for all brand and direct marketing, including advertising, digital and PR.

“Tails is adding much needed innovation to the sector by bringing together the best technologists, nutritionists and dog experts to freshly blend and tailor-make every single bag of food according to a dog’s individual nutritional needs,” said Wallin.