Richard Harrow, the former managing director of frozen food supplier Freiberger UK, has opened a UK office for IPLC, a consultancy firm specialising in the own-label market.
IPLC already has offices in Germany, France, Holland and Belgium, and advises on own-label buying, sales, marketing, packaging design, strategy development and similar. Harrow will be operating out of an office in Stamford, Lincolnshire.
The opportunity to work with IPLC on own label was hugely appealing, said Harrow. “I have felt for some time that this most important and growing category sometimes does not get the focus it deserves and the expertise that my new IPLC colleagues can impart will be invaluable to myself and potential clients.”
He added: ”I find the UK market for own label is a very dynamic and interesting place, with world class retailers who have strong own-label stratgies combined with a supplier base that has developed to supply products that push the boundaries on innovation and quality.”
Koen de Jong, managing partner of IPLC, added: “We have been seeking the right partner in the UK for some time and are really delighted we have found someone like Richard who has extensive knowledge of the most sophisticated private-label market in the world.”