Pladis has appointed former PepsiCo insights and analytics lead Geoff Painter as chief insights officer.
Starting his new role today (13 January), Painter will lead Pladis’ focus on growth.
He will be responsible for “leveraging the talent, skills and technology needed” to “pinpoint growth opportunities” and turn insights into market leading initiatives for the brand.
Painter had previously spent more than 20 years at PepsiCo’s food and beverages business, most recently leading insights and analytics for Asia Pacific.
He also served as a member of PepsiCo’s global insights leadership team.
Pladis chief executive officer Salman Amin said Painter brought “a rare combination of functional and commercial expertise honed through diverse international market and cultural exposure, including in both developed and emerging markets”.
He added Painter’s expertise would “strengthen Pladis’ growth capabilities, bringing industry trends and the voice of the consumer to the forefront of our work”.
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