Fresh Marketing, the company behind energy breakfast brand Fuel 10K, has named Scott Chassels as head of UK sales.
Chassels was previously head of sales at A2 milk. He has also worked for Innocent and PepsiCo.
“I am looking forward to the challenge of growing our UK sales and building a team to support our drive to make the Fuel 10K range and our new brand available to our target consumer,” he said.
“In the short space of time I have been here we have developed and launched a new energising wheat biscuit, Protibrick, and in the coming weeks we are launching a new brand into a new category for Fresh Marketing.”