Coconut brand Vita Coco has appointed Tim Rees as commercial director for the UK & Ireland.
In the role, Rees will oversee the commercial sales and hope to drive growth for the brand within the coconut water and coconut oil categories. From August, he will be based in the London HQ and will oversee the office and regional-based field teams.
Rees joins the Vita Coco team from Reckitt Benckiser, where he held various roles since 2010, including vice president of sales across the consumer & professional division in the US, and Coles account director in Australia.
“Vita Coco is a brand I’ve followed since its launch, and its success story is a testament to its talented and passionate team. I’m looking forward to being a part of the next chapter of the company’s growth and reconnecting with the UK marketplace,” said Rees.
“We’re delighted to bring Tim into the Vita Coco team,” added Giles Brook, chief executive of Vita Coco EMEA. “His experience will be invaluable in driving Vita Coco forward into its next stage of growth as he takes charge of leading our sales nuts developing and delivering the commercial strategy to drive the ongoing success of the brand.”