Paul Monk has been appointed as chairman of Babylicious - the children's and baby frozen food manufacturer.
Monk has worked in the food industry for more than 30 years. The former Golden Wonder chief executive has held senior positions at Mars and for the past three years, Monk has been running his own business InVentaBrand, advising companies and brands about the marketplace.
He has also held several non-executive directorships.
"Paul's experience will give us the contacts and guidance we need to stay ahead of the competition," said Babylicious founder Sally Preston.
Monk will be responsible for general strategy, marketing, customer execution and strategic partnerships.
"I am delighted to be working with the Babylicious team," said Monk.