Biscoe joins from national lottery operator Camelot, where he has worked since 1997, most recently as part of a team providing consulting services to the California State Lottery. Prior to Camelot, he worked for Safeway and the Post Office.
"I am absolutely delighted to be joining Him! at this exciting time," he said. MD Tom Fender added: "Mark will help drive the company forward commercially by focusing on improving existing products and the launch of new and complementary ones."