Pernod Ricard UK has appointed Lucy Cousens as senior brand manager for its Champagne brand GH Mumm Champagne.

Cousens joins Pernod Ricard UK from The Boots Group, where she worked for seven years, most recently as senior product manager for Clearasil at Boots Healthcare International.

In this role she was responsible for all new product development, a major relaunch of the brand and a series of national radio, TV and print media campaigns.

In her new role at Pernod Ricard UK she will oversee the development and implementation of all marketing strategies for GH Mumm Champagne in the UK, ­reporting to Chris Seale, who was appointed to the role of head of Champagne for ­Pernod Ricard UK in May (The Grocer, 20 May, p19).

Cousens said that she wanted to pursue a career in wine after visiting Australia, South Africa and California: "I've always had a passion for wine and Champagne and this is an opportunity to combine my personal and professional interests."