Frozen Value has made two new appointments as it continues to expand across the north of England.

Mike Hinchcliffe, formerly of Netto, Poundstretcher and Ugo, has been appointed to the newly-created role of director of operations, while Adam Todd has been promoted to the new role of director of buying.

“There is a lot going on,” said Frozen Value MD Kevin Gunter. “We now have 102 stores trading as of three weeks ago. We have also doubled our warehouse size to 170,000 sq ft, taking an additional 65,000 sq ft adjoining unit.

“Both appointments are new positions. They represent the introduction of another tier of management into the operating company.”

Gunter added that the discounter was growing at around 10% a year. “To introduce a new management tier represents how much the business has grown and puts in place foundations for the next level of growth,” he said. “Their appointments will relieve the pressure on me as we continue to grow. Andy is an internal appointment, but Mike is ex-Netto and was the MD of Ugo, so he brings a lot of experience from the value sector.”

Frozen Value had targeted Teeside for new store openings earlier in the year and now had five in the area, Gunter said. There were no plans to bring the chain down south “at present”, but it had now opened two stores in Nottingham, he added.

Frozen Value has also started a rebranding process, replacing ‘Jack Fultons’ stores with ‘Fultons Foods’.