Martin Rickenback has been appointed to the new role of group marketing director for Lactalis McLelland, which includes the former Lactalis UK and Ireland operations and Glasgow-based cheesemaker A McLelland & Son.
Lactalis said the position had been created to consolidate its wider offering across dairy since the acquisitions of McLelland and Galbani.
Rickenback will be responsible for developing brands such as Seriously, Président and Galbani, as well as the overall marketing strategy for the UK group.
Rickenback has held a number of senior marketing roles in the food industry, including general manager of marketing for Premier Foods, marketing director for Unilever's Knorr brand in Western, Central and Eastern Europe, Africa and the Middle East, and group brand manager for Hellmann's mayonnaise.
Lactalis said the position had been created to consolidate its wider offering across dairy since the acquisitions of McLelland and Galbani.
Rickenback will be responsible for developing brands such as Seriously, Président and Galbani, as well as the overall marketing strategy for the UK group.
Rickenback has held a number of senior marketing roles in the food industry, including general manager of marketing for Premier Foods, marketing director for Unilever's Knorr brand in Western, Central and Eastern Europe, Africa and the Middle East, and group brand manager for Hellmann's mayonnaise.
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