What was your first-ever job? Renting skis in Courmayeur, during the winter holiday.

What was your worst job interview? Well, I don't recall a terrible interview but I remember getting a job through an agency and starting 10 minutes later. By the time my lunch break came round I couldn't hack it any longer. I left and never went back!

What was the first music single you bought? I believe it was a cassette of Saturday Night Fever.

How do you describe your job to your mates? I am Pastaman!

What is the most rewarding part of your job? Just seeing people's faces when they try our pasta and realise that shop-bought fresh pasta can be amazing quality we sell happiness!

What is the least rewarding part? Not seeing our products more widely available. But we're hoping that will change in the near future.

What is your motto in life? Things are good and getting better.

What's your nickname? Pastaman!

If you were allowed one dream perk what would it be? If I could I would have a company helicopter my life would be much less frantic if I did!

What's your favourite movie and why? Top Gun. I watched the movie 15 times in the first 13 days it was showing. I love flying and used to be a helicopter pilot.

What has been the most embarrassing moment in your life? You know, I think I've blocked them all from my memory I'm sure they'd be much too embarrassing to recount here.

Do you have any phobias? Spiders. It's shameful but when they're in the house I have to get my wife to get rid of them for me.

If you could pick a celebrity to join your staff who would it be and why? Jeremy Clarkson, because I love his honesty. Then again he would probably upset all the buyers so maybe not

If you could change one thing in the grocery industry what would it be? It would be great if there was a way to allow customers more power in choosing the products they want to see appearing on the shelves.

What luxury would you have on your desert island? I'd need two as I wouldn't want one without the other music and wine.

What animal best reflects your personality and why? A terrier I've got loads of energy and I'm not always in a good mood but nearly always.