Healthy snack company Nature's Table has announced the appointment of Shaun Bye as sales director.

Bye will be responsible for driving rapid distribution growth in convenience and impulse. He will lead the telesales team, field sales force and the national account sales team and report to MD Jeremy North.

Bye comes from Burton's Foods, where he worked as convenience and impulse sales controller. Prior to this he worked for Diageo with responsibility for the specialist and convenience sector. "Nature's Table presents a great opportunity to build a brand in the growing snacking market," says Bye.