Pete Joubert is the new head of sales at Moma.

He joins the breakfast brand from Danone, where he looked after trade marketing strategy for the dairy portfolio and helped launch Danio yoghurts. He has also worked for PizzaExpress and L’Oréal.

At Moma he will be responsible for driving sales in grocery and foodservice.

“Pete has some great experience that will be invaluable as we continue to develop the convenient breakfast category,” said Moma founder Tom Mercer.

Joubert added: “I’m thrilled to be joining the team. I’ve been a customer for years and really admire what Moma has achieved. This brand has lots of potential.”