Annabel Karmel has named Richard Drayson as its new sales director.

Drayson has previously worked at Lovering Foods, Storck and GlaxoSmithKline. His immediate focus will be to develop sales of the food range across retail and wholesale, and expand into wider markets.

“This is a well-known, respected brand name where product quality and taste delivery is at the heart of our decision process.

“I’m looking forward to working with our customers to deliver the big ambitions, strong business goals, and major growth potential we have for the Annabel Karmel brand,” he said.

Founder Annabel Karmel added: “Richard’s appointment is fundamental to deliver our growth strategy and his proven success and experience makes him the ideal appointment for this role.”