Chilled convenience foods group Uniq has appointed Chris Roberts as the commercial director for its Uniq Prepared Foods Minsterley desserts business.

In a role created after a restructure in October last year, Roberts joins from RHM where he was business unit director of British ­Bakeries. In this role he had commercial responsibility for Marks and Spencer, Waitrose and export accounts.

At RHM, he led a turnaround of the M&S bread loaves category from 10% decline to 4% growth in less than a year. He was also instrumental in growing the Waitrose wrapped bread account by 15% year-on-year.

Paul Bates, managing ­director at Minsterley, said: "Chris is joining our business at an important stage of its development and we are delighted we have been able to attract a candidate of his calibre to the role."