Perfect Crunch, a new range of premium crisps, is entering the UK snack market this month aiming at adults.

The crisps were a first for the UK, said company founder Mostafa El Baradei, because they were made from the Lady Rosetta potato variety grown in Egypt. The potatoes were sourced from the fertile Egyptian Nile delta, which had year-round sunshine giving them a superior texture, crunch and flavour, he said.

The brand has been developed in the UK by Kerry Ingredients and is available in Mediterranean sea salt, slowly matured Cheddar & red onion and Mediterranean sea salt & malt vinegar flavours in 55g bags.