Alpro launches pastiche of dairy sector’s ‘Make Mine Milk’ ad campaign

Vinnie Jones backs grabbing life by the oats, swapping his 2010 milk-stache for a mOAT-stache to celebrate the nation's love for plant-based

The ad push reunites Vinnie Jones, Pixie Lott and Nicola Adams from the original campaign, but now with oat rather than milk moustaches

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