Asda has doubled listings of the Heather Mills-endorsed Applewood Vegan cheese alternative as sales “continue to rocket”, according to the Norseland-owned brand.
The retailer, which exclusively stocks the cheese alternative, has expanded its listing to 470 stores – up from the 235 it initially appeared in back in October 2019.
Applewood said it was now in conversation with other retailers and food-to-go firms as it prepared for a wider rollout of the product.
“The success of Applewood Vegan has defied all expectations since it was launched,” said an Applewood spokesman.
How Heather Mills is building a Silicon Valley for plant-based food - in Newcastle
“The word spread so rapidly on social media that 40% of all stores sold out of Applewood Vegan on day one.”
The cheese alternative, which has been made in partnership with Heather Mills’ plant-based food company VBites, was launched at the end of September 2019 and consists of coconut oil, potato & maize starch and yeast extract with paprika and smoke flavouring.
It comes as Asda announced searches for the term “vegan” had gone up by more than 400% this month in comparison to January 2019.
No comments yet